milon celebrates a successful leading trade fair: innovations from the market leader for electronic circuit training impress gym operators, trainers and fitness enthusiasts alike.
Emersacker / Cologne, April 13, 2015 – “GET MILONIZED” – this is the motto with which milon had campaigned for visitors to drop by its stand at FIBO this year. With success, as Udo Münster sums up after the trade fair for fitness and health: “We milonized FIBO,” says the milon CEO. “Our new and open stand received plenty of visitors on all four trade fair days. The milonizer, in particular, attracted attention: all those who tested our new biometric recognition system were impressed. The reaction in gyms is likely to be equally enthusiastic.”
The milonizer measures the human body in just 5 seconds and pre-sets all milon training equipment based on the results. A total of 1,042 visitors took advantage of the opportunity to get “milonized” live at FIBO. Visitors were also impressed by milon’s other product innovations: the market leader for electronic circuit training for example also presented an enhanced version of its core software solution milon CARE. The new 3.0 version, which will officially be released at the end of April, has mainly optimised training planning and increased user-friendliness.
Along with the exhibition of its latest circuit generation, the announcement of milon solutions also elicited considerable interest from the trade audience. Under the umbrella of the new Service division, in the future milon will offer comprehensive business solutions to the fitness and physio/medical industries: from practical training (milon Academy) and marketing support (milon Marketing Services) to the new portfolio of strategic consultation (milon Business) for the successful use of milon systems.
“Following our successful in-house trade fair in Emersacker and the inspiring milon congress in Hamburg, we managed to go even further at FIBO once again. Our newly structured sales team was able to score with individual solutions. The existing partners loved it and we have acquired many new customers. FIBO has thus been a real win for us from an economic point of view,” said Udo Münster, CEO of milon industries GmbH.